If you're planning an interior painting project this winter, you're probably wondering what colors will feel fresh without looking dated in a few years. We've been in homes across Muskegon, Grand Haven, and the lakeshore all year, and certain colors keep coming up. Here's what West Michigan homeowners are actually choosing for 2026.
1. Warm Whites (But Not Stark White)
Pure white walls had their moment, but homeowners are moving toward warmer tones like Benjamin Moore's White Dove or Sherwin-Williams Alabaster. These off-whites work beautifully with Michigan's natural light, which tends toward gray in winter months. They feel cozy without darkening a room.
Best for: Living rooms, bedrooms, and any space where you want a clean but inviting feel.
2. Earthy Greens
Sage, olive, and forest greens continue to grow in popularity. These colors connect interiors to West Michigan's natural landscape and pair well with the wood tones common in local homes. Sherwin-Williams Evergreen Fog and Benjamin Moore Kennebunkport Green are two we're seeing frequently.
Best for: Kitchens, home offices, and accent walls in living spaces.
3. Deep Navy
Navy isn't new, but it's proving to have staying power. Homeowners are using it strategically—on a single accent wall, in a powder room, or on lower kitchen cabinets. It adds sophistication without overwhelming a space.
Best for: Accent walls, bathrooms, and cabinet refinishing projects.
4. Soft Terracotta and Clay Tones
Warm, muted terracotta shades are replacing the cooler grays that dominated the last decade. These earthy tones create warmth in Michigan's long winters and complement both modern and traditional interiors. Think dusty rose meets burnt sienna.
Best for: Dining rooms, bedrooms, and spaces where you want warmth without going too bold.
5. Classic Greige
The gray-beige hybrid remains popular for good reason: it's versatile, timeless, and works with almost any decor. Sherwin-Williams Agreeable Gray and Benjamin Moore Revere Pewter continue to be safe choices that photograph well and appeal to a wide range of tastes.
Best for: Whole-house color, especially if you're preparing to sell or want maximum flexibility.
A Note on Choosing Colors
Paint looks different in every home. The direction your windows face, your flooring, and even your furniture will affect how a color appears. We always recommend testing samples on your actual walls before committing. Paint a large swatch and observe it at different times of day.
If you're ready to tackle your interior painting project this winter, we're booking January and February now. Contact us for a free estimate—we'll help you bring your vision to life with proper prep work and a finish that lasts.

What's the most popular interior paint color in West Michigan right now?
Warm whites like Benjamin Moore White Dove and Sherwin-Williams Alabaster are currently the most requested colors. They provide a clean, bright look while still feeling cozy in Michigan's gray winter light.
Are gray walls going out of style?
Pure cool grays are declining in popularity, but greige (gray-beige) remains a safe, timeless choice. The trend is moving toward warmer tones overall.
How do I choose the right paint color for my home?
Always test samples on your actual walls. Paint a large swatch and observe it at different times of day, as light direction and your existing flooring and furniture all affect how colors appear.

